HopeNow won the 2008 “Reklame for alvor” Award. Reklame for alvor (Serious Advertising) was created to enable charity organizations to promote their causes in the mass media. Serious Advertising is a non-profit initiative, which annually brings together the expertise of the entire Danish communications industry in order to present the award to a strong campaign.

The message of the HopeNow campaign was “Stop slavery in Denmark – Human trafficking is a violation of human rights. It is criminal, it is slavery, and it is not a free choice.”

Otteogtyvetres & Bitsch + Lundquist put human trafficking on the media agenda by portraying an African woman as a commodity in various shopping situations. The campaign was extremely powerful and achieved high recognition in the population.



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c/o Michelle Mildwater
Peter Bangs Vej 18, 4.
DK – 2000 Frederiksberg
E-mail: michelle@hopenow.dk