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Serious Advertising Award

HopeNow won the 2008 “Reklame for alvor” Award. Reklame for alvor (Serious Advertising) was created to enable charity organizations to promote their causes in the mass media. Serious Advertising is a non-profit initiative, which annually brings together the expertise of the entire Danish communications industry in order to present the award to a strong campaign.

The message of the HopeNow campaign was “Stop slavery in Denmark – Human trafficking is a violation of human rights. It is criminal, it is slavery, and it is not a free choice.”

Otteogtyvetres & Bitsch + Lundquist put human trafficking on the media agenda by portraying an African woman as a commodity in various shopping situations. The campaign was extremely powerful and achieved high recognition in the population.

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